Daud handles Meta advertising — Facebook and Instagram campaigns from audience build to creative testing to the weekly read on what actually worked. He works inside your own Business Manager, so the account, the audiences and the learning stay yours.

He reports on booked work rather than impressions. If a campaign is spending without producing enquiries he will say so and turn it off, which is a shorter conversation than most agencies are willing to have.

What Daud owns

• Meta campaign strategy and build
• Audience research and creative testing
• Ad spend against booked work, reported monthly
• Pixel, conversions API and tracking setup