Global · Paid media, search & commerce

Digital marketing & growth

Spend that can be traced to a booked job, not a dashboard full of impressions.

We run paid social, paid search, organic search and Shopify storefronts for service businesses and online sellers. Abid Naeem owns Meta advertising and Shopify; Umair Altaf owns Google Ads and SEO. The accounts stay in your name, the tracking is set up properly before a penny is spent, and the monthly report shows enquiries and orders rather than reach.

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Your accountsYou own every platform and the data

GA4 + CAPITracking set up before spend starts

MonthlyReporting on enquiries, not impressions

2 leadsNamed owners for paid and for search

Who runs itAbid NaeemMeta Ads and ShopifyRead profile Who runs itUmair AltafGoogle Ads and SEORead profile

What the desk covers

Everything included

01Meta AdsLed by Abid NaeemFacebook and Instagram campaigns from audience research through creative testing to the weekly read on what produced enquiries. Pixel and Conversions API configured properly so the platform optimises against real outcomes rather than clicks.

02ShopifyLed by Abid NaeemNew storefronts, migrations from WooCommerce or a marketplace, theme work, app setup, and the checkout and product-page changes that lift conversion. Payments, shipping and tax configured for the countries you actually sell into.

03Google AdsLed by Umair AltafSearch, Performance Max and Shopping campaigns with proper negative keyword work, conversion tracking and call tracking — so you can see which keyword rang the phone and which one only spent money.

04Search engine optimisationLed by Umair AltafSite structure, internal linking, schema markup, Core Web Vitals, crawl and index hygiene, plus the content work that earns rankings rather than chasing them.

05Local SEOLed by Umair AltafGoogle Business Profile, service-area pages, citations and review flow — aimed at the three-result map pack where trades, clinics and transport operators win or lose the enquiry.

06Tracking & reportingGA4, Meta Pixel, Conversions API, Google Tag Manager and call tracking, wired up so every channel reports into the same place. One monthly report across all of it, in the same format each time.

Included as standard

What you get either way

Every account created in your name and owned by you
Tracking configured and verified before spend begins
A named lead for paid social and a named lead for search
Negative keywords and audience exclusions maintained, not set once
Creative and landing pages tested, not guessed
Call tracking so phone enquiries are counted
One monthly report covering every channel
No long contract — a month of notice is enough

How we start

Audit & baseline

We look at what is running now, what it costs and what it produced. You get an honest read on whether the problem is spend, targeting, tracking or the page people land on — often it is the last two.

Tracking first

Nothing scales until measurement is right. GA4, pixel, Conversions API and call tracking go in and get verified before we touch budgets.

Build & launch

Campaigns, audiences, creative and landing pages built against a written plan with a budget you have approved. We start small and prove the channel before scaling it.

Review monthly

One report, one call. What spent, what it produced, what we are changing next month and why. If a channel is not earning its place we will tell you to stop it.

Questions we get asked

Before you commit

Who actually runs my account?

Abid Naeem for Meta advertising and Shopify, Umair Altaf for Google Ads and SEO. You deal with the person doing the work, not an account manager relaying messages.

Do we own the ad accounts?

Always. We work inside your Meta Business Manager, your Google Ads account and your Shopify admin. If we part ways you keep the history, the audiences, the creative and the learning.

How long before SEO shows anything?

Technical fixes and Google Business Profile work often move local rankings in four to eight weeks. Competitive organic terms take months. Paid search produces data in days — which is why we usually run both and let paid fund the wait.

What budget do we need to start?

It depends entirely on your market and what a customer is worth to you. We would rather work that out on a call than publish a number that is wrong for your business — and if the maths does not support paid media yet, we will say so.

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